Mental Health Copywriting and SEO for Therapists & Coaches

Taylor Cameron sitting and teaching SEO for therapists

You want a website that captures the heart of your practice. But, it takes more time and energy than you have to devote right now. You’ve already spent hours writing and rewriting OR scouring the internet for clear directions on how to write great copy for therapist websites. 

Why didn't they include a course on private practice marketing or SEO for therapists in our graduate programs? 

If you're feeling overwhelmed or don't have the time to get your website done, you've come to the right place. 

When you run your own business, your days are filled with sessions, managing staff, billing, admin tasks, documentation, and consultations. You don't have the extra time or energy to write your website, create blogs, or build a subscription list. That's where I come in.

I'll write personality-packed copy that conveys your vision and mission. Let's free up your time to focus on your clients and grow your practice. 

Great copy is like the perfect cup of coffee:

it's rich, flavorful, and leaves a lasting impression.

Copywriting Services

Done-For-You

Website Copy

Starting at $400

Can a website actually communicate that I’m a safe and trustworthy therapist? Absolutely, yes! A well-written website has a lasting impact on your business. It can connect you to clients, streamline your processes, help diversify your business, and more. The end result of our work together will be SEO-rich copy that’s relatable, empathetic, and sounds like you…a website that you're proud of.

Blogs and Articles

Starting at $200

Working with a mental health copywriter who’s also a therapist has its benefits. You’ll receive SEO-optimized, research-based, and trauma-informed pieces that drive traffic to your website, connect you to clients, and work to end mental health stigma. Win, win, win.​

Lead Magnets

Starting at $250 per project

Offering valuable lead magnets, such as guidebooks, worksheets, or ebooks, is a great way to build your email list. I write and design download-worthy materials, so that website visitors see the value in joining your subscription list.

Psychology Today Profiles

Starting at $250

Tons of people start their search for help on directories like Psychology Today. Let’s create a standout and genuine profile that works for your practice and makes the difference between a full and part-time caseload. 

Emails

Starting at $150

Emails can accomplish so many things for your business. They’ll introduce you to clients, foster relationships, and build trust in your practice. I write newsletters and sequences that make it worth your subscribers’ time to click open.​

Workshops & Online Courses

Starting at $350

You’ve got expertise, so let’s share it with the world! I help with research, outline, scripts, and content creation for workshops and online courses. ​

Copywriting Services

Done-With-You

SEO & Website Audit

Starting at $300

Let’s identify gaps and how to optimize your private practice website. You’ll receive recommended keywords, meta descriptions, title tags, and image alt texts to use for each page. You’ll also come away with specific ways to enhance your therapist website, align it with SEO best practices, and additional strategies to implement.

Copywriting Services

 Do-It-Yourself (Well…DIY but with clear direction and insight.)

The Write Treatment: DIY Copywriting Course for Therapists

You asked and I listened! This course is designed for clinicians who want to write their own website copy, but are stuck and coming up empty. Here you’ll find step-by-step instructions, exercises, SEO recommendations, and encouragement to write compelling copy for your therapist website.

  • What clients are saying

    Taylor is SO easy to work with and a fantastic wordsmith. She took all of the chaos in my brain and created the perfect copy for my website. As she is an expert in writing for the mental health space and we are an operations agency that works with mental health professionals, we knew she would be perfect for the job. Taylor is efficient and flexible and we will absolutely be using her services for all of our copy in the future.

    - Brie Chrisman | CEO | Boss Co.

How to Get Started

Reach Out

Not sure which service fits best for you, fill out the contact form or email me directly to schedule a FREE consultation.

Discovery Call

We’ll discuss what you’re looking for, how my services can help, and next steps.

Make the Magic Happen

After you decide to work with me (great choice), you'll complete client questionnaires. Then I'll create engaging copy centered on your voice, vision, and business goals.

Frequently Asked Questions

  • A mental health copywriter crafts content that connects people. Think of us as a therapist’s trusty sidekick in the online world, creating compelling blog posts, moving Instagram captions, and soothing website copy. We use words to destigmatize and educate about mental health while helping readers feel seen and less alone. So, if you need someone to turn your message into literary magic, look no further than a mental health copywriter – we’re kind of the unicorns of the writing realm!

  • Search engine optimization or SEO is the process of improving your website so that you rank higher in searches. In other words, you enhance your SEO, so that you come up in Google searches when potential clients are looking for a therapist.

    Ranking on the first page of Google takes time and requires a comprehensive SEO strategy that establishes your private practice as an authority in your field. It’ll likely include a combination of on and off-page keyword implementation, optimized and well-written blogs and website copy, and relevant backlinks from other established websites.

  • You want a website and content that showcases your expertise, connects with potential clients on a human level, and leaves a lasting impression. That’s why you hire a mental health copywriter. We transform your website into the welcoming front door of your therapy practice and turn jargon into relatable anecdotes. Or, create blog posts and guidebooks that demystify complex mental health topics. Whatever your mental health content needs, we’re your trusted partner in making your practice stand out, attracting those who need your help, and ensuring that your online presence reflects the heart of your practice.

  • Find a writer who:

    • has an extensive knowledge of the mental health field (Bonus points if they’re also a therapist)

    • understands the importance of using peer-reviewed research and reliable sources

    • knows how to connect with readers

    • asks lots of questions to get to know you, your practice, and your vision for your website or project

    • is collaborative and wants your feedback